The value of football media rights in Norway has seen a formidable growth in recent years. In 2016, Discovery Networks acquired media rights to matches in the two top divisions for men for the years 2017 to 2022, for NOK 2.4 billion , i.e. NOK 400 million per year. By comparison, the equivalent amount was NOK 1.6 billion five years earlier , corresponding to NOK 320 million per year. In 1997, the fee for media rights to national football matches amounted to just under NOK 15 million. The growth in the value of media rights has actualized the question of who owns the media rights to football matches.